Luxurique Inc. and Dentsu Live Inc. Launch Joint Project Team, “INBOUND CREATIVE SOLUTION”
Inc. and Dentsu Live Inc. Launch Joint Project Team, “INBOUND CREATIVE SOLUTION”
Luxurique Inc. (Head office: Minato-ku, Tokyo; President: Naomi Mano;
hereinafter “Luxurique") and
Dentsu Live Inc. (Head office: Chuo-ku, Tokyo; President: Masahiko Takagi;
hereinafter “Dentsu Live")
have launched a project team “INBOUND CREATIVE SOLUTION" to address the needs of
the growing
inbound market.
Since April 2023, when border measures for COVID-19 were eliminated, inbound
travel to Japan rapidly recovered, with 25.07 million inbound travellers and
5,292.3 billion yen in inbound travel expenditures
in 2023*, according to the Japan Tourism Agency, Ministry of Land,
Infrastructure, Travel and Tourism.
The new National Tourism Promotion Basic Plan, approved by the government on
March 31, 2023, set
a goal of 60 million inbound travellers and 15 trillion yen in inbound tourism
spending for 2030**.
To achieve these high targets, there is a pressing need to secure specialised
personnel for inbound travel and MICE*** for global companies and to develop and
expand on experience content.
Luxurique and Dentsu Live’s INBOUND CREATIVE SOLUTION was established to
proactively respond to
the needs and challenges of this rapidly expanding inbound market, and to
provide the services and
solutions required to reach these lofty targets.
Luxurique is Japan’s only hospitality and event management company that fully
caters to the complex
demands, fast-moving plans and high expectations of international VVIPs and
global corporations. It
works directly with the client, ensuring unrivalled agility and unparalleled
knowledge of this market. Its
access to people and places that no other company has opens doors to highly
exclusive experiences.
Luxurique consults with masters across a broad spectrum of industries to curate
itineraries that resonate with the exacting demands of its discerning VVIP
clientele. Through INBOUND CREATIVE SOLUTION,
Luxurique shares this market knowledge with Dentsu Live to elevate Japan’s
tourism industry from the
foundations.
This expertise is complemented by Dentsu Live, one of Japan’s largest companies
specialising in event
space development. Its advanced, high-quality planning, staging, and execution
capabilities, enable this partnership the scalability to better cater to the
evolving needs of the most discerning inbound
travellers. INBOUND CREATIVE SOLUTION will provide high-quality “Japan"
experiences for foreign
visitors, develop closer cultural and economic exchange between Japan and other
countries, and
contribute to Japan’s vision for tourism.
“INBOUND CREATIVE SOLUTION” Planned Activities:
(1) Propose luxury content planning, implementation and operation services.
・High-quality consulting services by dedicated staff with rich experience in the
luxury travel business.
・Propose and implement high-quality conferences and events in the MICE domain.
(2) Develop experience content in metropolitan areas.
・Develop complex services that package entertainment, food and beverage, and
merchandise sales,
etc., to revitalise the nighttime economy.
(3) Provide highly customisable experiences.
・Access to unique and special venues and destinations, master craftspeople, and
top artisans to curate
experiences that match the demands of VVIP travellers.
・Promote tourism DX for inbound travellers to ensure broader access (e.g.,
invest in multilingual
software development).
(4) Consulting for the creation of inbound tourism destinations in rural areas.
・Collaborate with regional development and community-building activities.
・Support the development and revitalisation of tourism resources that lie
dormant throughout Japan.
・Support infrastructure development (lodging, food & beverage, communications,
transportation and
signage) across Japan.
“We are looking forward to expanding our business by maximising our event
production capabilities to
meet the needs of Luxurique’s overseas clients who are flocking to Japan. We are
confident that this will contribute to the realisation of the tourism targets of
Japan’s Tourism Nation Plan,” said Masahiko
Takagi, President of Dentsu Live.
“We are very pleased to have the cooperation of Dentsu Live. Its capability to
produce content and events throughout Japan complements Luxurique’s unrivalled
understanding of and access to high-value international clients. Our
partnership, INBOUND CREATIVE SOLUTION, empowers us to significantly
scale our efforts, reflecting the evolving demands of inbound tourists,” said
Naomi Mano, President of
Luxurique.
Through INBOUND CREATIVE SOLUTION, we have an enhanced capacity to elevate
tourism resources
across Japan and provide meaningful cultural experiences to inbound travellers.
This longsighted project will build solid foundations for continued, sustainable
growth for tourism in Japan.
Dentsu Live Inc.
Representative: Masahiko Takagi, President & Representative Director
Head office location: Dentsu Ginza Building, 7-4-17 Ginza, Chuo-ku, Tokyo
Date of establishment: August 14, 1950 (began operations as Dentsu Live Inc. on
January 4, 2017)
URL
Luxurique Inc.
Representative: Naomi Mano, President & CEO
Location: 5-9-19-301 Minami-Azabu, Minato-ku, Tokyo
Founded: June 16, 2014
URL:
* From the Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and
Tourism
https://www.mlit.go.jp/kankocho/tokei_hakusyo/shutsunyukokushasu.html
https://www.mlit.go.jp/kankocho/news02_000534.html
** From the Japan Tourism Agency, Ministry of Land, Infrastructure, Transport
and Tourism’s “Tourism Vision to Support the Future of Japan"
https://www.mlit.go.jp/kankocho/seisaku_seido/suishintaisei/vision_koso.html
*** MICE is a term coined from the initial letters of Meetings, Incentives,
Conventions, and Exhibitions, and is used to refer to business events such as
conferences, trade fairs, and events.
Press Release (ENG)
https://prtimes.jp/a/?f=d104401-9-2751ff5ec2e58c7722d4d0a41e6b5407.pdf
Press Release (JPN)
https://prtimes.jp/a/?f=d104401-9-e5f05e8c0da911bb7e3107d88168ecf1.pdf